While Netflix have generally been fairly tight-lipped when it comes to viewing data, co-CEO Ted Sarandos has shared what he has called the “most comprehensive look so far” as the best-performing TV shows and films on the platform.
At Vox Media’s Code Conference on Monday, a slide was shared showing the top 10 most-viewed titles in order for Netflix to try “to be more transparent with the market and talent and everybody” – with the figures counted as accounts that watched at least two minutes of a movie or TV show during its first 28 days of release. Another slide also featured the ‘total view hours per title’, again, in its first 28 days. Based on both number of accounts and viewing hours, season one of Bridgerton won massively in the TV series department (82 million accounts / 625 million hours), while Extraction and Bird Box (which featured Machine Gun Kelly) battled it out in first and second for films in both categories.
On the TV front, millions of accounts were also watching the likes of Lupin: Part 1, The Witcher: Season 1, Sex/Life: Season 1, Stranger Things 3, Money Heist: Part 4 and Tiger King: Season 1 (which bodes well for part two coming later this year).
In films, meanwhile, as well as Extraction and Bird Box, over 80 million accounts all watched (at least two minutes of) Spenser Confidential, 6 Underground and Murder Mystery, while viewing hours were all over 200 million for Bird Box, Extraction, The Irishman, The Kissing Booth 2 and 6 Underground.
Netflix's most popular shows
Netflix top-10 series by total view hours in the first 28 days:
Bridgerton, season 1 -- 625 million hours
Money Heist, part 4 -- 619 million hours
Stranger Things 3 -- 582 million hours
The Witcher, season 1 -- 541 million hours
13 Reasons Why, season 2 -- 496 million hours
13 Reasons Why, season 1 -- 476 million hours
You, season 2 -- 457 million hours
Stranger Things 2 -- 427 million hours
Money Heist, part 3 -- 426 million hours
Ginny & Georgia, season 1 -- 381 million hours
Netflix had previously released (nearly) all the viewership stats by number of accounts that sampled them for the shows in that top-10 ranking.
Netflix top-10 series by number of accounts that have watched at least 2 minutes in its first 28 days of release:
Bridgerton, season 1 -- 82 million
Lupin, part 1 -- 76 million
The Witcher, season 1 -- 67 million
Sex/Life, season 1 -- 67 million
Stranger Things 3 -- 67 million (the only previously unreleased figure)
Money Heist, part 4 -- 65 million
Tiger King, season 1 -- 64 million
The Queen's Gambit -- 62 million
Sweet Tooth, season 1 -- 60 million
Emily in Paris, season 1 -- 58 million
Netflix's most popular movies
For movies, Netflix top-10 movies by total view hours in the first 28 days:
Bird Box -- 282 million hours
Extraction -- 231 million hours
The Irishman -- 215 million hours
The Kissing Booth 2 -- 209 million hours
6 Underground -- 205 million hours