If there's one word that makes everyone groan and roll their eyes these days, it's "virtual".
Generally, it appears in front of activities which used to be fun. Virtual pub quizzes, virtual festivals, virtual stag and hen parties and virtual concerts all became the norm during lockdown.
The latest awards ceremony to go "virtual" amid ongoing lockdown restrictions was Sunday night's Emmys, which saw Watchmen, Succession and Schitt's Creek win big.
But the ceremony was actually a lot more successful than many expected.
"The Emmys themselves are not eligible to actually win an Emmy, but the Herculean task of pulling this off the way they have would deserve one," said Deadline's Pete Hammond.